Umami

Privacy-friendly web analytics for marketing sites

oss-osi-approved full guide featured

Overview

Umami is a simple, privacy-focused analytics platform. Marketing teams measure site traffic for tour landing pages without heavy third-party trackers.

At a glance

Field	Value
Categories	`analytics-bi`
Deployment	`self-hosted`, `managed-saas`
License class	oss-osi-approved (`MIT`)
Cost model	`freemium`
Implementation difficulty	`easy`
Maintenance burden	`medium`
Maturity	`stable`
Verification	`partially-verified` (2026-07-17)

Cost reality

Self-host free; Umami Cloud has paid plans—check official pricing.

Pricing and free-tier limits change frequently; re-check official pricing before budget decisions.

Official pricing

Tasks reduced or augmented

Software does not replace community or ops staff. It may reduce or augment:

Measuring landing-page conversion funnels
Reducing reliance on invasive analytics

Human oversight still needed

Cookie/consent policy alignment
Access to analytics dashboards

Data held

pageviews
events
device/browser metadata
Personal data: no / limited
Payment data: no / not primary

Risks

Area	Notes
Vendor lock-in	Evaluate export formats and API completeness before deep customization.
Security	Apply updates promptly; restrict admin access; enable TLS.
Compliance	Operator remains responsible for privacy and local regulatory obligations.
Licensing	Confirm license fits commercial coworking use.
Operational	Plan backups, monitoring, and a restore drill before production use.

Coworking fit

Roles: marketing, owner-operator, technical-operator

Workflows: marketing-campaigns, reporting-kpis

Problems: privacy-compliance, grow-pipeline, self-host-for-data-control

Smallest useful experiment

Deploy Umami, add tracking script to the marketing site staging slot, validate pageviews for tour CTAs.

Typical time to first value: 1–3 days

Implementation guide

See the human-written implementation guide.

Verification

Status: partially-verified
Last reviewed: 2026-07-17
Sources:

Seed entry compiled from official project sites and repositories. Re-verify pricing, license text, and feature claims before production decisions. Star counts and free-tier numeric limits intentionally omitted unless verified at review time.